The connection between time language and branding
I saw an Instagram post about time being interpreted differently in different languages. It was fascinating to know that in Mandarin, time is vertical concept when used in grammar (last month translated in Mandarin would roughly be Upper Month). That small detail opened up a bigger idea: Time isn't perceived the same way across all cultures and from a linguistic point of view, cultures represent time as they experience it. So for some, it is cyclical (as based on phases of sun, moon, seasons - almost agrarian). But also as a concept of time repeating itself from a philosophic sense too. For others, it is horizontal (past, present and future are in a spectrum). And for some cultures - time is vertical. Interestingly - there's a language for whom time as a concept is absolutely different. They view the past as forward (known) and the future as behind (unknown). They see things as materializing or materialized. That's not all - if language has this kind of impact - where ...