in vacant or in pensive mood

Dear vagabonding, mindlessly scrolling reader. Do you love advertising but hate the work that's coming out of this shit factory?  Please don't take any harsh steps. Kindly refrain from committing career suicide by joining the creative team of a start up, or do a course on social media marketing, or worse, start terrace farming. An easy antidote to this emotionally gut wrenching feeling you have everyday is to simply visit Dave Dye's blog.  To all those in marketing and advertising, this should be a monthly pilgrimage. Like they say - when there's no way forward - go back and restart your journey. I, for one, made my visit this time, and read one more of the wonderful series that he has created titled :"what I liked before I knew what I was supposed to like." The series traces the catchy, memorable, sometimes borderline irritating but effective ads that made some of the industry's greatest fall in love with advertising. The series also looks at some of the ...

Ad films are meant to be highly engaging. Created to make people lean in and and avoid that skip button or resist the temptation of thumb scrolling to the next video on Facebook or Instagram that most often - automatically play. Agencies hire creative talent that understand the power of human emotions and can create films that make ads memorable, and brands recognizable - and most importantly - are able to tell amazing stories in less than 90 seconds.  Storytelling is an art. We've consumed so many great stories that have an amazing cast, a beautiful and engaging script, a highly reputed director, music that play to the beats of our heart - matching tempo to the emotion conveyed, peaking at the right times, and so many other smaller yet significant intricate things that come together to make us feel something.  There are millions of such amazing campaigns where all of this can be easily demonstrated.  But how often have we seen a film that does all that with just typograp...