The power of persuasion - lessons from kids
We assume that we have a lot to teach kids. Reality is that they learn 90% of the things themselves - and the 10% comes from what we tell and teach them. We have a lot to learn from them instead. One such thing is the art of persuasion. And they have some really compelling lesson for media strategists, agencies and marketers. Kids have 2 ways to get their way. The first is the irritating power of pester. They eat into your skin and sink deep into the vicissitudes of your rational mind and push your possible patience to a threshold limit until you give up. They nag you, ask you the same question again, and again, and again, and again, and again and again.... until you cave. Ýou'd do anything to shut them up from further embarassing yourself in the environment and to, most importantly - get them off your back, your skin, your now throbbing head. The other way they ask for something is in their ever sweet, high potent cuteness and purposeful innocence. They know you can't resis...