in vacant or in pensive mood

Ad films are meant to be highly engaging. Created to make people lean in and and avoid that skip button or resist the temptation of thumb scrolling to the next video on Facebook or Instagram that most often - automatically play. Agencies hire creative talent that understand the power of human emotions and can create films that make ads memorable, and brands recognizable - and most importantly - are able to tell amazing stories in less than 90 seconds.  Storytelling is an art. We've consumed so many great stories that have an amazing cast, a beautiful and engaging script, a highly reputed director, music that play to the beats of our heart - matching tempo to the emotion conveyed, peaking at the right times, and so many other smaller yet significant intricate things that come together to make us feel something.  There are millions of such amazing campaigns where all of this can be easily demonstrated.  But how often have we seen a film that does all that with just typograp...

As individuals - fear shuts our mouth from saying the truth.  It may be risk aversion or other factors kicking in - but to say out loud what scares you - especially when you know in your heart that what you have to say is true - turns larvae to caterpillars to butterflies and lead them to their demise all in an instant in your stomach and can fuck your brain up. While most often - silence may seem the unsaid norm - there's great benefit in embracing that fear and speaking one's heart. Fear is a powerful primal emotion that's rarely used to do good. There's an interesting parallel to this phenomenon within stand up. In a podcast with SnG Comedy - Vir Das spoke about the writing arc of stand up comedians Stage 1 - Comedians start writing about things they think is funny Stage 2 - Playing to the crowd and mixing it up with what they think is funny and what they know the audience thinks is funny Stage 3 - They start writing and talking about personal things - beliefs, opini...