Ads you need to hear - not just see
Ad films are meant to be highly engaging. Created to make people lean in and and avoid that skip button or resist the temptation of thumb scrolling to the next video on Facebook or Instagram that most often - automatically play. Agencies hire creative talent that understand the power of human emotions and can create films that make ads memorable, and brands recognizable - and most importantly - are able to tell amazing stories in less than 90 seconds. Storytelling is an art. We've consumed so many great stories that have an amazing cast, a beautiful and engaging script, a highly reputed director, music that play to the beats of our heart - matching tempo to the emotion conveyed, peaking at the right times, and so many other smaller yet significant intricate things that come together to make us feel something. There are millions of such amazing campaigns where all of this can be easily demonstrated. But how often have we seen a film that does all that with just typograp...