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Elections Musing

Coming from an advertising background, I find the elections pretty weird. Even from a marketing perspective actually it seems strange. So often, we are briefed on jobs for targeted communication. Hyper local activities as they call them. And then there are brand campaigns. I am surprised that the elections confer up with brand campaigns but have no hyper local communication... Should I vote for someone who has done great work in Gujarat or Delhi or nowhere or do I vote for someone who has done since good work outside my house. But strangely, I never see those who contest near my house anytime but during elections. And that too, because the party they represent requires them to. Why can't we as people push to see those contesting in our areas more often. Make a list of what they would do and evaluate them on that? More than BJP, Congress or AAP campaigns, wish I could see more localized ads apart from those dirty banners. Even if not adds, at least see them more often, intera...

Brief for brand campaign

The Synergy I laugh, I cry, I touch and I feel I sense, I taste and I emote But I always feel like a man of steel Controlled by a invisible remote. All my thoughts and actions explained By a science that I cannot fathom And all my knowledge they see is gained By the working of an atom. And here I have in from of me A machine staring into my soul One that’s designed just perfectly That works due to some magnetic pole. But even though this machine’s rife With nuts and bolts and steel Seated within it is LIFE That makes this thing FEEL.

My taste of advertising life

It's late night in office and AC/DC is being worshiped here. Loud music, smoking women (pun intended) and passively smoking men.... Welcome to O&M Mumbai. This place oozes with life... at night!!! It's like they hire all night creatures. For people like me and all others around me throwing their hands and legs in the air (I didn't have the heart to call it dancing), and some who are just bobbing their head with the beats, all gulping their drinks as though they had no water to drink, it's GOOD MORNING. The party has begun and it's now that ideas float in the "light" heads of my creative friends. Some claim that creativity comes to have a drink with them!!! Well, i can't blame them, in their inebriated state, they seem to live a split life. Their thoughts seem like words spoken by someone else! But really, these guys sometimes get on the roll. Wise advice, witty one liners, and cigarettes and drinks being exchanged more than words are. An invisible ...