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Showing posts with the label #Covd19 #Dettol #handwash #behaviouralscience

We have it all wrong

This pandemic we are living in is making me question many things. While the more pressing ones are our behaviour around basic health and hygiene, the more concerning ones are our ability to open wallets safely and get back to the normal we once lived. We are washing our hands more, leaving the tap on for longer i'm sure. But it made me look back at an old dettol ad that made me realise that Bunty wasn't dumb, nor was his soap slow. He was doing it right all along. 10 seconds of handwash isn't too long. We just feel the need to rush in and out of our dining table to do more timepass, nothing very earth shattering that couldn't make us clean our hands for a tad longer.  In the ad, we see Bunty cleaning his hands saying " dhote jao dhote jao" and whilst he is washing, many of his colleagues finish washing their hands. His friend who sees him doing this asks him if his soap is slow that he is having to wash his hands for so long.  It's funny that we were all t...