Working on brands that one has grown up with
I started my career in advertising with Bru Coffee. I was the junior account executive on this account in at Ogilvy, Mumbai. Needless to say, this was a huge opportunity, the magnitude of which I understoon only a few years later. For context, I am from a Puducherry - a charming small town in South India. So naturally, a move from here to Mumbai is a BIIIIG jump. But that was still smaller compared to my professional leap. I was handling a Unilever account - a client few within the agency get the privilege of working on. The cherry on this surprise cake? I was working at Ogilvy - the mecca of modern advertising. A culture shaper in the Indian advertising scene. I had entered this behemoth without prior advertising experience, working on a client many aspired to handle, in a city many struggled to get to. And all of this was handed to me on a platter - all I had to say was YES. All of this would have been much harder if not for the account I was working on. Bru Coffee is a Sout...