the art of greeting
I hated my English professor in college but loved some of the work he asked to do in our first year of English in college. One such was to observe something, anything for an hour and write about it. Not a report but write everything that happened in that hour. Lazy as I am, all I did was describe some gaits of some of the people I knew well. But now, years later, I appreciate that exercise more than anything, and understand its importance in advertising. My one hour observation in office began when I accidentally began to notice the strange ways that people greeted each other in the course of the day. What struck me more was the greeting that was exchanged between two people who met for the umpteenth time during the day. They've reached a point where saying anything is too tiring and instead of words, its just exchanges in facial expressions. The laziest of the lot is an acknowledgment greeting that's done just by lifting up the eyebrows. Next in line is the nod. The slow, &quo