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Showing posts from November, 2008

the art of greeting

I hated my English professor in college but loved some of the work he asked to do in our first year of English in college. One such was to observe something, anything for an hour and write about it. Not a report but write everything that happened in that hour. Lazy as I am, all I did was describe some gaits of some of the people I knew well. But now, years later, I appreciate that exercise more than anything, and understand its importance in advertising. My one hour observation in office began when I accidentally began to notice the strange ways that people greeted each other in the course of the day. What struck me more was the greeting that was exchanged between two people who met for the umpteenth time during the day. They've reached a point where saying anything is too tiring and instead of words, its just exchanges in facial expressions. The laziest of the lot is an acknowledgment greeting that's done just by lifting up the eyebrows. Next in line is the nod. The slow, &quo

My taste of advertising life

It's late night in office and AC/DC is being worshiped here. Loud music, smoking women (pun intended) and passively smoking men.... Welcome to O&M Mumbai. This place oozes with life... at night!!! It's like they hire all night creatures. For people like me and all others around me throwing their hands and legs in the air (I didn't have the heart to call it dancing), and some who are just bobbing their head with the beats, all gulping their drinks as though they had no water to drink, it's GOOD MORNING. The party has begun and it's now that ideas float in the "light" heads of my creative friends. Some claim that creativity comes to have a drink with them!!! Well, i can't blame them, in their inebriated state, they seem to live a split life. Their thoughts seem like words spoken by someone else! But really, these guys sometimes get on the roll. Wise advice, witty one liners, and cigarettes and drinks being exchanged more than words are. An invisible