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Showing posts from October, 2014

Ecommerce angst

Recently, Flipkart faced severe flack due to their Billion Day offer. 6th October will be marked as the day Flipkart lost at least 100 customers to say the least. There were many things that went against them: 1) Due to unpredictable traffic, the site crashed on many occasions. 2) Products went out of stock a couple of seconds after the sale. 3) COD seemed like the best bet as people who tried to use the online banking facility faced severe problems. 4) last but not the least, there were speculations of price inflation before the sale. I am not much of an ecommerce guy. But I do shop. None of these seemed completely new as far as retail went. In a brick and mortar store, the same issues are faced but no brand that I know as had such a terrific virtual thrashing (maybe wise to not have ecommerce website when you have a retail space) I have seen massive traffic jams outside the Oberoi mall during their biannual happiness sale. To avoid the rush, members of Central and the Future