How much should we push brand personification
I've seen this whole brand personification evolve in a way that first got me very interested and now - curious along with a dash of skepticism, sprinkled with a lot of ARE YOU SERIOUS? Brands started of as just an emblem or a mark to becoming actual people and it's been happening for a while now. We've infused life into these abstract things and it's this intrinsic human quest to make everything about itself that has led to brands being people. I started off in advertising knowing that every brand is a living being that has a life of its own. A birth and childhood time, a mature and more experiential time and then, an older and time of wisdom. But I barely saw that happening. Most brands are looking for, like us humans, for that elixir of life, that keeps them young forever. The amrut. Only - there are no gods churning it out but desperate brand managers and advertising professionals who work like unprofessional doctors trying to medicate a brand into living on fo