in vacant or in pensive mood

Deja vu is a feeling of experiencing something that you have had before.  Vuja de is the feeling of doing something multiple times but experiencing something all new allbtogether that you never saw or experienced before. Cats are training us by making baby noises so that we can feed them

A couple of days ago - One+ announced its change in identity. That sounds huge right? The idea of identity change itself seems like a massive exercise. The name suggests a new look altogher. When we hear these words - we visualize someone who has completely changed his appearances to look different to avail a new passport right? At least - that's what I see. But in the advertising world - the word is bigger than the reality. In the case of humans - the need for that change is far more crucial. The new identity gives someone a new lease of life - to be somebody new. All the links to the past are erased. But for brands - there's a huge legacy that needs to be taken forward. Thing is - consumers have invested a lot of their time and money to like something about the brand. And they remember their relationship through the logo of the brand. Which is why design houses that create logos need to keep something alive of the brand and can't really change too much. Whic

Televisions everywhere must be smirking away with the new found importance that marketeers have put on the digital media. All new "trends" talk about the death of TV and print. But reality is that in both developed and developing markets - this is going to take a much longer time than is predicted. For starters - penetration of television in India for example is at 98%. You read that right. 98%. The penetration of smartphones is less than 40%. Hence the constant scope of growth and opportunities. We are a fucked up country. We look at everything from our high standards and fail to see that all the audience we have in mind (the upwardly mobile, affluent, digitally savvy Indian) is less than 5% of the total population. It's the population that is currently paying taxes for the entire nation. Coming back - it started with I assume readership. Then radio, then television, and now digital and mobile. Fact is - it took these technologies decades to get to where they a