in vacant or in pensive mood

Here's a few things you may have heard often if trying to post videos on Facebook Have the brand logo within the first 5 seconds Shoot with mobile in mind (vertical) Have clearly visible subtitles The video should be mute compatible (since videos play on mute by default For better effectiveness - keep the video to within 240 seconds (4 minutes)  These are the general guidelines for video uploads on Facebook There are far sharper guidelines based on your communication objective, which we don't need to get into. But this isn't a Facebook video masterclass. It's a post that made me laugh at the irony of these guidelines. In the past few years - I've been in many meetings with the client where they have had a representative from Facebook who almost preached on how ads should be "Made for Facebook". They cautioned us that long format ads will not work (90 seconds itself seemed long to them) They told us to shoot it keeping the Facebook specs in mind to ensure b

Ad films are meant to be highly engaging. Created to make people lean in and and avoid that skip button or resist the temptation of thumb scrolling to the next video on Facebook or Instagram that most often - automatically play. Agencies hire creative talent that understand the power of human emotions and can create films that make ads memorable, and brands recognizable - and most importantly - are able to tell amazing stories in less than 90 seconds.  Storytelling is an art. We've consumed so many great stories that have an amazing cast, a beautiful and engaging script, a highly reputed director, music that play to the beats of our heart - matching tempo to the emotion conveyed, peaking at the right times, and so many other smaller yet significant intricate things that come together to make us feel something.  There are millions of such amazing campaigns where all of this can be easily demonstrated.  But how often have we seen a film that does all that with just typography and sou