Athletes vs pandemic
Since pandemic hit - we've seen many feel-good, positive, inspirational and motivating stories of people from all walks of life. We've seen front line workers, policemen, the general public and looked at the problem from different categories that we are used to buying into. Ever wondered how the pandemic has affected athletes? Not the ones who are getting to play now, like cricket, football, etc, but the high performance athletes who rely on events to showcase their weeks of training and compete with the greatest rivals to better themselves? This one by Sporcks, a Spanish high-performance socks manufacturer - dedicated for triathlon, cycling and running did just that. All these high performance athletes depend on an end goal as a way to benchmark their efforts and use it as a carrot to motivate themselves to train, improve and get back to doing better than their earlier performance. But with the pandemic - all major sports events were cancelled and along with that - all their