in vacant or in pensive mood

Music and mathematics have a symbiotic relationship. I was once again reminded of this from watching this video by Numberphile. Both are universal. Both are dominated by patterns. And in both, the patterns need to be beautiful and the ideas must fit in a harmonious manner. As GH Hardy famously said: " Beauty is the first test: there is no permanent place in the world for ugly mathematics." The 19th-century English mathematician J J Sylvester put it thus: “May not music be described as the mathematics of sense, mathematics as the music of reason, the soul of each the same?” This is a wonderful analogy of how closely intertwined the two are. In fact, Gottfried Leibniz, philosopher and mathematician says about music "Music is a secret exercise in arithmetic of the soul, unaware of its act of counting." Many great mathematicians have loved music - and many in particular - have a great liking for Bach. Johann Sebastian Bach is considered as grand master of structural inn

I was reading BBH Lab's list of 100 things planners should know, brilliantly captures by Chaz Wigley, Chairman of BBH Asia. (https://www.bbh-labs.com/chazs-100-things-a-planner-should-know/ ) The 10th point in that list is an interesting one. He says - "If you expect creative people to present you with multiple options then you should be ready to write multiple strategies to tackle the problem." I completely subscribe to this point of view. In fact, I think it should be the way we tackle creative briefs. But any look at a creative brief format of most agencies, you'll notice that it strips one of the ability to write multiple ones. The process is tedious, a lot of the columns are unnecessary that makes one question why it was called BRIEF in the first place. I feel a lot of them have too many unnecessary information points for the creative. They, in any case, rarely read it. They don't like briefs, they prefer the BRIEFING. To delve into the difference between the

Dear vagabonding, mindlessly scrolling reader. Do you love advertising but hate the work that's coming out of this shit factory?  Please don't take any harsh steps. Kindly refrain from committing career suicide by joining the creative team of a start up, or do a course on social media marketing, or worse, start terrace farming. An easy antidote to this emotionally gut wrenching feeling you have everyday is to simply visit Dave Dye's blog.  To all those in marketing and advertising, this should be a monthly pilgrimage. Like they say - when there's no way forward - go back and restart your journey. I, for one, made my visit this time, and read one more of the wonderful series that he has created titled :"what I liked before I knew what I was supposed to like." The series traces the catchy, memorable, sometimes borderline irritating but effective ads that made some of the industry's greatest fall in love with advertising. The series also looks at some of the