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Showing posts from 2012

Smart Phone For Dumb Users

Technology is an amazing paradox. It is used to simplify peoples' lives and help in the evolutionary curve of mankind but somehow, it makes the users dumber and dumber with its every "simplistic" invention. Thanks to word documents and auto corrects, we have almost forgotten spellings and wonder if professor is supposed to be with "ff" or "ss" or both. The list could go on endlessly, but the post is not about that, it's about an ad on air that has beautifully art-directed this phenomena for a mobile phone. Samsung Galaxy Y Duos Lite is a phone for the almost retarded and the "blonds of the world". The ad features 2 guys in Gangtok who find a wallet and while one wants to "party" with the new-found money, the other prefers returning the wallet saying it must be somebody's. One line from the former friends says that there's no name or address but that doesn't bother his friends who removes his smart phone to find t

Brief for brand campaign

The Synergy I laugh, I cry, I touch and I feel I sense, I taste and I emote But I always feel like a man of steel Controlled by a invisible remote. All my thoughts and actions explained By a science that I cannot fathom And all my knowledge they see is gained By the working of an atom. And here I have in from of me A machine staring into my soul One that’s designed just perfectly That works due to some magnetic pole. But even though this machine’s rife With nuts and bolts and steel Seated within it is LIFE That makes this thing FEEL.