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Showing posts from March, 2016

POV on advertising

I can rant about this topic not for hours but days, but what I currently and suddenly felt is that we advertising professionals are like a marriage portal. Marketers are the bride that come to us to write their profile. Consumers are the bride groom, and their profile is crafted by the planners. All advertising agencies do is to try and get a get marriage going. And buzz words like engagement, brand love, married to brand, relationship, one night stands being used in advertising reiterates my point. And the role of researchers are marriage counsellers. They try to reconcile a shaky marriage and learn from strong ones. It's strange that from feeling like a magician who could hypnotise an audience, my view of my profession has become the current one.

The heavenly bond

There's a heavenly bond between mother and daughter. It cannot be explained but can be experienced and seen in some small actions. And it starts right from when the baby is in peaceful sleep in the mother's stomach. For right from there, they feel what their mom feels. They eat what she eats. And they hear her heart, right from the inside. Which is why when they are born, it feels like a miracle. A small being, inside for 9 months. Floating. Drinking. Feeling, hearing and sensing the outside world. But the most divine moments are yet to come that reflects this bond. It's the feeding time. Bang in the middle of the night, after a hectic day with the baby, deep in sleep, all the mom needs from the little one is a small tap from those tiny hands. No matter how deep the sleep. It's just that one small tap that can wake her up and feed the baby. And it's this celestial inexplicable bond that makes mothers connect with the kids even when they are away. And as for m