POV on advertising

I can rant about this topic not for hours but days, but what I currently and suddenly felt is that we advertising professionals are like a marriage portal. Marketers are the bride that come to us to write their profile. Consumers are the bride groom, and their profile is crafted by the planners. All advertising agencies do is to try and get a get marriage going. And buzz words like engagement, brand love, married to brand, relationship, one night stands being used in advertising reiterates my point.
And the role of researchers are marriage counsellers. They try to reconcile a shaky marriage and learn from strong ones.
It's strange that from feeling like a magician who could hypnotise an audience, my view of my profession has become the current one.

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