The magic that is Disney
It’s 2026. I have just spent six hours randomly viewing ads on AdsoftheWorld.com. But I decided to pivot from the aggregator and go straight to the source. That’s what brought me to the Fallon website, where the very first ad I came across was a lovely Disney ad. Being a dad to an 11-year-old girl, I fell in love with it instantly. The insight is simple and powerful, as most great insights are. Once a princess, always a princess. The ad follows two girls who live opposite each other and become thick as thieves, playing princesses in their imaginary Disney world. Then life separates them, only for them to find each other again years later, now with daughters of their own, playing with castles and Disney characters. The ad moved me not just because of the girls’ mannerisms and behaviour, but because everything felt so right. The depiction of the elder sister as an evil Disney character, their carefree dancing on chairs, the paintings, and their simple exchanges of messages were...