Surprise food pairing

Who knew that pairing great whiskey with rustic vetthai kuzhambu can hit that spot that very few north Indian pairings can match...

Comments

Post a Comment

Popular posts from this blog

Strategic planners, lateral thinking and stand up comedy

 Strategic planners have this innate habit and drive to connect seemingly unrelated dots and try to make sense of the world around them. No wonder that they immerse themselves into so many different kinds of things - and each will find its way into the work they do. Either it's in the brief, in the strategy deck, in the consumer insight, in the quest to simplify complicated thoughts and behaviours, anything. It's almost as if this constant need to connect dots and look for patterns is our coping mechanism to find meaning in chaos. It helps us understand the world better. And we do this so often that most often - it's on auto mode and spontaneous.  While we do this daily with the knowledge we assimilate along the way, we rarely utilize it to generate newer ideas when required. And then, I chanced upon a wonderful video by Mark Pollard, that showed me a new way to leverage this connection seeking behaviour of planners. It was used to showcase the power of lateral thinking, wi...
Read more

A photo, an ad and the overview effect

Image
What's the last thing you'd love to see before you permanently close your eyes? For Voyager 1, it was a series of photos but the most iconic and undoubtedly the most significant one was this photo below. That small dot is our planet and this photo has been since called the "Pale Blue Dot" and is one of the most searched and coveted photographs in our spacial history.  This was the dream shot of Carl Sagan who was an advisor for Nasa at that time. He had to pitch this idea several times since the Voyager left earth and he was always denied since the photo would have no real scientific value or relevance. Thankfully - this wasn't done for any scientific pursuit but for a more emotional one. The Earth images were taken at 04:48 GMT on Feb. 14, 1990, just 34 minutes before Voyager 1 powered off its cameras forever . What a beautiful and unforgettable Valentíne's day shot the Voyager 1 had provided for mankind. But the image officially was received by the Nasa team...
Read more

How Political Parties Harness Admiration and Trust to Woo Jobless Minds and Redirect Loathing

Image
In social media, emotions can be both a driving force and a tool for manipulation.  Plutchik’s cone of emotions throws some light on understanding emotions and giving people the emotional intelligence to then use it in their best interest.  Trolls are everywhere today. And while we know how to best ignore them, this cone made me see a world I have never bothered understanding. Why are trolls the way they are? Why do they behave the way they do? Why are they so angry and how are they so efficient and unified?  To know that, we need to understand the underlying emotion that drives people’s behaviour, and that’s where the Plutchik’s wheel of emotion helped me see this world differently. A look at that chart and understanding how it works made me realize how political parties are tapping into the loathing minds of the unemployed to make them trigger happy trolls. Plutchik’s Wheel of Emotion Rober Plutchik was a famous psychologist who created the wheel by studying animals. He...
Read more