in vacant or in pensive mood

I can rant about this topic not for hours but days, but what I currently and suddenly felt is that we advertising professionals are like a marriage portal. Marketers are the bride that come to us to write their profile. Consumers are the bride groom, and their profile is crafted by the planners. All advertising agencies do is to try and get a get marriage going. And buzz words like engagement, brand love, married to brand, relationship, one night stands being used in advertising reiterates my point. And the role of researchers are marriage counsellers. They try to reconcile a shaky marriage and learn from strong ones. It's strange that from feeling like a magician who could hypnotise an audience, my view of my profession has become the current one.

There's a heavenly bond between mother and daughter. It cannot be explained but can be experienced and seen in some small actions. And it starts right from when the baby is in peaceful sleep in the mother's stomach. For right from there, they feel what their mom feels. They eat what she eats. And they hear her heart, right from the inside. Which is why when they are born, it feels like a miracle. A small being, inside for 9 months. Floating. Drinking. Feeling, hearing and sensing the outside world. But the most divine moments are yet to come that reflects this bond. It's the feeding time. Bang in the middle of the night, after a hectic day with the baby, deep in sleep, all the mom needs from the little one is a small tap from those tiny hands. No matter how deep the sleep. It's just that one small tap that can wake her up and feed the baby. And it's this celestial inexplicable bond that makes mothers connect with the kids even when they are away. And as for m

Who knew that pairing great whiskey with rustic vetthai kuzhambu can hit that spot that very few north Indian pairings can match...

Hi Myra, So officially, your name will change from Vijayalakshmi to Myra. And no, I have no problem. As your mom said, my amma will be with me forever. Since I wrote last, so much has changed. You are taller, heavier and far cuter than before. And you are teaching us something everyday. Only one thing is more accentuated is your uncanny answers at the right time. You still love songs and us singing to you to put you to sleep. And now, you dont go to sleep, we almost always PUT you to sleep. You demand it. Singing lullabies, rocking you. You still can't take being swayed around - your eyes yet get fixated to one spot in order to avoid being disoriented. You are learning to turn on your tummy slowly. You almost turn till your stomach but can't yet move the far hand out. You are peeing more, and less. Your kaka frequency is less and more or less timed. You love to have a support for your legs and hands while you sleep. You throw a lot more tantrums now - you cry for attent

With the advent of nuclear families, there is a death of good old time spent with relatives. Uncles and aunts are distant, nieces and nephews are connected through social media making us have relatives but devoid of relationship. What's happening instead is that we seek out this joint family love not by blood connections but instead with work colleagues. It reiterates the importance of relationships for the development of the self. In the pursuit of independence, we broke away from joint families, but what's happening now is that the very thing we broke away from, we seek from external people. Which is very ironic :)

There's something so soulfully peaceful in putting ones kid to sleep. You aren't boring them to it but passionately humming away some melodious songs that may or may not be in tune but as long as it's calming, it will do. It's surprisingly refreshing when the child sleeps in front of your eyes as many a times, these soft lullabies put the "hummer" to sleep instead after a tiring day. Love you Vijjy to make me feel this way. ;)