The love and care we need

If only people around us were as loving, caring, aware and quick to help everyday and to everyone like they are when they inform people on the bikes that the stand is down - the world would be a better place

Comments

Post a Comment

Popular posts from this blog

Strategic planners, lateral thinking and stand up comedy

 Strategic planners have this innate habit and drive to connect seemingly unrelated dots and try to make sense of the world around them. No wonder that they immerse themselves into so many different kinds of things - and each will find its way into the work they do. Either it's in the brief, in the strategy deck, in the consumer insight, in the quest to simplify complicated thoughts and behaviours, anything. It's almost as if this constant need to connect dots and look for patterns is our coping mechanism to find meaning in chaos. It helps us understand the world better. And we do this so often that most often - it's on auto mode and spontaneous.  While we do this daily with the knowledge we assimilate along the way, we rarely utilize it to generate newer ideas when required. And then, I chanced upon a wonderful video by Mark Pollard, that showed me a new way to leverage this connection seeking behaviour of planners. It was used to showcase the power of lateral thinking, wi...
Read more

Dear Kobe

Dear Kobe, Like many others, i came to know of the news on my way back from Pondy to Bangalore. The journey was bad, the news made it worse. I reached home at 430 and was consuming the news and processing it all. For an hour, i was in disbelief. I was hoping for a scam report and your magical emergence. Then,  the stage of disbelief left and i swallowed the reality and tossed and turned for hours instead of catching some sleep. I was in a shocked stage and for the first time in my life, was i having a lump in my throat in telling a colleague about your sudden demise and accident.  I never felt that with anyone else.  The loss of my mother is the only other death that tears me up. Yours was second. Frankly,  i didn't know you well enough growing up. I was a huge MJ fan as any pre 90's kid. I understood his airness only later on,  but the naive and heartfelt admiration existed even then. I fell in love with sports but more focused in basketball a little lat...
Read more

The power of persuasion - lessons from kids

We assume that we have a lot to teach kids. Reality is that they learn 90% of the things themselves - and the 10% comes from what we tell and teach them. We have a lot to learn from them instead. One such thing is the art of persuasion.  And they have some really compelling lesson for media strategists, agencies and marketers. Kids have 2 ways to get their way. The first is the irritating power of pester.  They eat into your skin and sink deep into the vicissitudes of your rational mind and push your possible patience to a threshold limit until you give up. They nag you, ask you the same question again, and again, and again, and again, and again and again.... until you cave. Ýou'd do anything to shut them up from further embarassing yourself in the environment and to, most importantly - get them off your back, your skin, your now throbbing head. The other way they ask for something is in their ever sweet, high potent cuteness and purposeful innocence. They know you can't resis...
Read more