Posts

Of Tarzan and singing

I had my doubts that Tarzan is Indian. That dressing sense is not one that the westerners can conceive. And Mogly is definitely his son. The reason that I am confident that he is Indian is revealed by his singing... No, he isn't a bathroom singer. But the daily riyaaz of the alaap from the beautiful raaga is proof enough. He surely tried his hand (or mouth) at it. He obviously couldn't join the course and must have observed from afar... Which is why even now, we seem him desperately trying to master the first level.... Whether jumping from tree to tree.. Chasing animals.... Calling out his love... Such passion!!!!

Autos and women

There's scientific proof that autos were made to demonstrate the inexplicable traits of women... 1) get caught trying to overtake an auto... And the similarity will stare at you... Apart from the auto itself, no one has any clue where it wants to go. Neither the driver, nor the passenger, and not even the damn tyres. This demonstrates how a woman's brain works. 2) just like an irritating wife or nagging girlfriend, they have the habit of sticking their noses in to everything. Observe an auto from the sky, and you'll notice the similarity. One small gap and they stuff their nose... And if the topic is not what they want (gap not enough), they quickly shift to another topic, caring the least bit to people around.... 3) They have running meters like a woman's mouth. Just doesn't stop... And to top it, just so that there is no interference in the monologue, they have a "do not touch me" written on it. As though it's foreplay I am looking forward to... ...

Political views

Politics has a strange way to change people... Generally, when one gets to a high vantage point, one is in awe of the sight and gets very reflective of his life and how small he is in comparison and how insignificant one is in the realm of life. Whether it is a view from outer space, a view from the flight, a view from the middle of the ocean, a view from the smallest hill or even from the tallest building near or neighborhood. But in politics, when one reaches such a vantage point, and had been given the power to see the larger things, he tends to feel just the opposite. Instead of feeling small, he feels huge. Instead of humility he feels pride. Instead of breathing in the beauty and wanting to make a difference, he gets blinded by power. The biggest reason for this is education and one's upbringing. I just wish that more educated people actually study politics not to find loopholes but to make a difference. Spiderman's epic dialogue of : "with great power comes great...

Elections Musing

Coming from an advertising background, I find the elections pretty weird. Even from a marketing perspective actually it seems strange. So often, we are briefed on jobs for targeted communication. Hyper local activities as they call them. And then there are brand campaigns. I am surprised that the elections confer up with brand campaigns but have no hyper local communication... Should I vote for someone who has done great work in Gujarat or Delhi or nowhere or do I vote for someone who has done since good work outside my house. But strangely, I never see those who contest near my house anytime but during elections. And that too, because the party they represent requires them to. Why can't we as people push to see those contesting in our areas more often. Make a list of what they would do and evaluate them on that? More than BJP, Congress or AAP campaigns, wish I could see more localized ads apart from those dirty banners. Even if not adds, at least see them more often, intera...

A day in Paradise

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Ghent Our trip to Gent was magical. One was for what the city had to offer (snow filled streets with a great confluence of the new age and the old age beautifully woven into a sight that should not be missed) and the other, for the man who was to take us around his city. Not so far ago, was the man I had met in a train in India and in my wildest dreams hadn’t thought we would meet again but as luck, co-incidence or fate would have it, here we were, meeting each other again, visiting his beloved city that he had spoken so much about and yet had so much to say. His name is Erwin and one of the finest men I have come across till date. We were welcomed in a style that would make an Indian feel shy (as we are known as the hospitable ones). And after exchanging almost 50 mails between each other, here we were, seeing his darling of a city first hand. Erwin not only was our guide for the entire trip but was the gentleman for whom we owe a lot of our trip to. He guided us immaculately...

Smart Phone For Dumb Users

Technology is an amazing paradox. It is used to simplify peoples' lives and help in the evolutionary curve of mankind but somehow, it makes the users dumber and dumber with its every "simplistic" invention. Thanks to word documents and auto corrects, we have almost forgotten spellings and wonder if professor is supposed to be with "ff" or "ss" or both. The list could go on endlessly, but the post is not about that, it's about an ad on air that has beautifully art-directed this phenomena for a mobile phone. Samsung Galaxy Y Duos Lite is a phone for the almost retarded and the "blonds of the world". The ad features 2 guys in Gangtok who find a wallet and while one wants to "party" with the new-found money, the other prefers returning the wallet saying it must be somebody's. One line from the former friends says that there's no name or address but that doesn't bother his friends who removes his smart phone to find t...

Brief for brand campaign

The Synergy I laugh, I cry, I touch and I feel I sense, I taste and I emote But I always feel like a man of steel Controlled by a invisible remote. All my thoughts and actions explained By a science that I cannot fathom And all my knowledge they see is gained By the working of an atom. And here I have in from of me A machine staring into my soul One that’s designed just perfectly That works due to some magnetic pole. But even though this machine’s rife With nuts and bolts and steel Seated within it is LIFE That makes this thing FEEL.